1) What is independent cinema and how is it different to Hollywood blockbusters? An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies. 2) What is I, Daniel Blake about? A single mother who is not being given benefits and is struggling 3) Who directed I, Daniel Blake and why is this important? Ken loach because he has been a director for 50 years 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. word of mouth film was premiered in Newcastle and not in London to gain more public support 5) What unusual or creative marketing methods were used to get audiences talking about the film? Labour leader Jeremy Corbyn attended the London premiere and people that were denied benefit payme