HUDA GCSE MEDIA BLOG

1)    Why did Facebook buy Instagram for $1bn in 2012? To help secure Facebook's dominance in social media for years to come. 2) What are the benefits for media companies of vertical integration? for better communication and collaboration between different divisions of a company,which improves the ability to respond to changes in the market. 3) What is a subsidiary? a sub company for the main one 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). disney,marvel and star wars 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  ESPN,ABC,MARVEL,FX,AandE,LUCAS FILM,FX,DREAMWORKS,LIFETIME,HISTORY 7) Why did Disney buy Fox - what are the benefits? Disney already nearly every main news and film company it just gives them more of a wide streaming platform and a bigger label

  WWW: This is a strong assessment with clear potential to move higher. You have engaged with each question and reached the mid-levels of the mark scheme with solid knowledge of media language. Now we want to develop the exam technique to access the top levels EBI: You need more depth and detail for the higher question (8 and 12 mark questions)Annotating the media product will help you write more-both in terms of aspects of the text and the range of possible meanings -Organise your writing: paragraphs will help you show the examiner the range of points you are making 2) Q1: 1/1 Q2: 1/1 Q3: 4/12 Q4: 2/2 Q5: 4/6 Q6: 4/8 3) I think Question 5 is one of my stronger questions i did better in this question because i had to represent how the audience feel. 4) I think Question 3 is my weaker questions because i'm not good at communicating meanings of the question.

  1) Write a definition of a   passive  audience:  This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory :  audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important information about politics, the world and

  1) What is the preferred reading of a media text? This is the message or idealogy/belief the producers want the audience to believe. 2) What is the oppositional reading of a media text? This is goes against the message the producer wants the audience to believe This is when the consumer takes away on opposite message or belief different to what the producers intended 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They make the audience to respond in a way that all teenagers are in groups and socialise to do bad things. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people will view this as stereotypical that all teenagers are involved with violence but all teenagers aren't brought up and and act like this

  DEMOGRAPHICS AND PSYCHOGRAPHICS 1) What information do media companies use to create a demographic profile of their audience? Age,gender,social class,education,jobs,earning,and geographical locations. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? This is because demographics might have access or reach their target audience they are aiming for 2) What psychographic groups fit  YOUR  own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups.   An explorer i like trying a variety of new things s

  1) Pick  three   aspects of  camera movement  in the clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. 0:0 is a close up the director has used this camera shot to show that there's a camera and shows the effect that the camera in the scene is watching the character 0:02 is a medium close up the director has used this to show the characters sense of urgency and desire to go somewhere 0:31 is a over the shoulder shot 2) Pick  two  aspects of  editing  in the clip and write about what effect it has on the audience. match cuts:used to show its active and alot of things are happening pace:its fast used to show exciting scenes 3 ) Finally, revise last week's work on camerawork by picking out  two   shots  or  camera angles  in the clip that communicate meaning to the audience. a shot change from one to another (cut) appears at 1:10 to show the conversation between the