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Showing posts from March, 2023

Introduction to Music Video: Blog tasks

  1) What are the key conventions of music video? Fast paced movement and camera and editing 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references 3) When did music videos first become a major part of the music industry?  Music videos were always major they were just made as little films 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. 5) How are music videos distributed and watched in the digital age? In 2005 YouTube was introduced and that's where many artists and upcoming,starting artists would upload their new material.Nowadays self promotion is much more common.

Magazines:Final Index

  1 )   Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP 3)  Advertising assessment learner response

Tatler: case study blog tasks

  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? The editor introduces the magazine by drawing the audience and using sophisticated language 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? TATLER Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers think of fashion as essential and crucial.£843 million is spent on fashion in the past year 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic

Magazines: Heat CSP

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. gossip life hacks style 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? "we ensure that heat readers are always in the know and give them conversation starters they can show off about to their mates down the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? heat will help them to get "THAT look" offer tips and tricks offer trusted and honest advice 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  FEMALE/MALE: 90% / 10% AVG AGE: 37 AGE PROFILE: 52% AGED 15/34 (14% 15-24, 37% 25-34) SEGMENT:50% ABC1 MARITAL STATUS: 57% MARRIED Media language 1) How are the cover lines written to make the aud

Advertising assessment learner response: blog tasks

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: there is clear potential here: Q1 and Q3 are very solid answers that show knowledge of terminology and the csp EBI:As you wrote in the paper,you need to fill in the gaps for the csps.Both in Q2 (OMO) with contexts and then everything for galaxy  2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 3 Q3: 4 Q4: wasn't in 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  social attitudes will be reflected in marketing campaigns of the day • language and imagery evolve and change over time to reflect current usage and new trends • gender, ethnicity and sexuality will be represented in different ways as social attitudes change 4) Now look at  question 3  - on the NHS Represent ad