Denotion and Conotation





Denotation

This image presents a boy who is poor wearing a light blue shirt.As we can see there is a text that says 'dig toilets Not graves'.The text is written in bold,white letters,which is a neutral colour.

Connotation

The boy is wearing rough and worn out clothes to show in this advert that his guardians are not able to afford or purchase quality clothes.Therefore shows he has the support of water aid for the basic necessities of life.This then leads to the background which looks like a desert in Africa with no available water nearby.

Analysis

The effect is created for the viewers to feel sympathy and guilt for the boy in the advert and the statement is showing that there are other people living in harsher conditions and need your help.



Denotation

This image is an 1914 advertisement of Lord Kitchener who was a coloniser of Sudan and South Africa he also built Britain's first mass army.In this poster he is wearing dusty lifeless colours.The text here says "YOUR COUNTRY NEEDS YOU " in big bold letters and variety of fonts. 

Conotation

Lord Kitchener is wearing an army hat to represent the subject for the poster.This is used to recruit citizens in to fight for their country to fight a winning war.His hands are pointed directly at the viewers this is to look intimidating and to look serious and firm.

Analysis

The effect is created to spread awareness of the people and make them feel they have a purpose in this war and to help their people if able.Lord Kitchener pointing might be for people to feel welcome and all people have a place.Overall the purpose is to prompt men to fight for their country.














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