Audience Effects Theory

 1) Write a definition of a passive audience: 

This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: 

This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 

audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY:
 > Why: celebrity ex on the beach connects to the viewers through the personal life

DIVERSION/ENTERTAINMENT: 
 > Why:doctor who takes the visitors to the present past and future

RELATIONSHIPS:
 > Why: gilmore girls shifts point of view to characters and form and bond relationships between the viewer and the characters

Blue planets main audience pleasure is for distracting yourself and imagining your there its an escape from life for viewers it takes you to locations you have never been before and shows you exotic creatures you have never seen before its like an adventure the sensation is wildlife