Advertising case study 1: OMO print advert

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

as servents and cleaners

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?

it shows that it will make your clothes cleaner 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
 women have to constantly wear makeup whilst doing the housework
5) Why is a picture of the product added to the bottom right of the advert?

so it shows how the packaging looks like in the shops

6) What are the connotations of the chosen colours in this advert - red, white and blue?

connotes innocence and purity

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

"make it white then bright" shows this is the product that will make your clothes shine

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
that cleaning and staying at home is what women do best and is reinforcing the stereotype that women are useless and inferior