Gender stereotypes in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.



2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.





3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 



that women have to work and clean and are inferior to men

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.


that women constantly have to wear makeup to look "pretty"

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

that sexist adverts about women do continue to show an effect but has blown over the years

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