Tatler: case study blog tasks

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the magazine by drawing the audience and using sophisticated language


2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

TATLER

Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers think of fashion as essential and crucial.£843 million is spent on fashion in the past year

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

JANUARY                                                        This suggests that the tatler audience look forward or might be 
                                                                        or one more than the other so they have a variety to read each                                                                            month
Travel Guide

MARCH
Weddings Guide

APRIL

Beauty & Cosmetic Surgery Guide

JUNE
Spa Guide

JULY

Watches & Jewellery Guide

OCTOBER
Schools Guide
(inc. Totler)

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
Typography / Fonts: serif title and sans serif cover lines. 
Words used and their connotations.

2) How do the cover lines appeal to the Tatler target audience?
they use sans serif cover lines to still be within the modern world and to not fall behind because people will not read it

3) What are the connotations of the Tatler colour scheme on this particular front cover?
usually two or three in a magazine. Sometimes title matches or is juxtaposed with colours elsewhere on the cover.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

it shows elegance and sophistication which might draw the readers to like the product the model is wearing

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth,The Marchioness of Bath to attract more ethnic readers

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
Cover lines (stories inside) tend to focus on preoccupations of upper classes e.g ‘Inside the new British establishment'; Blond ambition (about Boris Johnson's brother); Off-duty Royal dressing. 

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 
This cover star shows Tatler is trying to update its representation of race in the magazine in response to recent cultural changes such as the Black Lives Matter movement.

4) Are there any stereotypes being reinforced or subverted? How? Why?
They showed her natural hair which shows that tatler is trying to become modern

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
middle class people and people that aren't as wealthy as the people that do feature on tatler

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 
it assumes a high level of income and an elitist attitude which may alienate or offend people from a different social class.

3) What audience groups might be offended or insulted by the front cover of Tatler? 
middle class working people

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Charlene of Monaco
A Windsor in Paris
Anna Taylor-Joy

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