BLACKPINK - How You Like That: Blog tasks

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
Blinks the demographics are young woman and mostly teenage girls and the psychographics would be located in the Philippines and Indonesia along with some other Western countries as well as the UK and US

2) What audience pleasures are offered by the music video for How You Like That?

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I picked this camera shot because the colours,the aesthetic and atmosphere might be appealing to the audience which is of the reasons why its popular and has lots of views

4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube)

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

increased views and followers

Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

treasure and baby monster

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Phones, tablets and YouTube are the primary ways audiences engage with music videos. It also shows music video has become a media form in its own right, not just a way to sell an album. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK’s billions of YouTube views also bring in money through advertising. 

5) How are UK-based music videos regulated and what types of content require warnings? 
With music videos now largely consumed on YouTube, regulating the content of music videos is very difficult. Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).