Galaxy 'Chauffeur' advert: blog tasks

 Galaxy 'Chauffeur' advert: blog tasks


Create a blogpost called 'Galaxy advert CSP' and then work through the following tasks to make sure you're an expert on this CSP. 

Re-watch the Galaxy advert above then answer the questions below:

1) What key conventions of TV advertising can you find in the Galaxy advert?

narrative,slogan,sound and dialogue

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

the key message is that the chocolate is luxurious and tasty.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s.For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. 

4) What is intertextuality?

Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products to interest and engage the audience.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
 Audrey Hepburn movies such as 1953 film Roman Holiday by adding makeup on her as she is a well known model and glamour artist

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
princess and heroine and hero

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
They begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when a new equilibrium is restored.

Equilibrium > Disequilibrium > New equilibrium

This can be applied to most media narratives.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
The TV advertisement for Galaxy uses a range of stereotypes. Stereotypes are used so that information can be quickly communicated to the target audience and that women are obliged to wear makeup as seen she is wearing more than expected in an advert

9) What representations of gender can you find in this advert?
men and women

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

she is successful

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