Introduction to OSP: Influencers blog tasks

 Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch?

2005,2006,2010.

2) What is the definition of an influencer?

a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

 Kylie Jenner (233 million followers on Instagram) can earn as much as $1m per post. 

4) How big is the influencer industry according to the article?

There is now a UK union for influencers, The Creator Union; and a US trade association, the American Influencer Council.

5) What are the problems associated with being an influencer?

 There’s the pressure of always seeking to increase your follower count to drive up revenues.

6) Why is it suggested that audiences actually like being sold products by influencers?

Apparently not. “A decade ago, shilling products to your fans may have been seen as selling out. Now it’s a sign of success,” noted Taylor Lorenz, who writes about internet culture for The New York Times. 

7) What representation of beauty is often found on Instagram or other influencer sites?

unrealistic version of beauty.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

Some are more talented than others but others encourage and influence followers to have this unrealistic and impossible standards of beauty that are just made via photoshop

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