DEMOGRAPHICS AND PSYCHOGRAPHICS

 DEMOGRAPHICS AND PSYCHOGRAPHICS

1) What information do media companies use to create a demographic profile of their audience?
Age,gender,social class,education,jobs,earning,and geographical locations.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
This is because demographics might have access or reach their target audience they are aiming for


2) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

An explorer i like trying a variety of new things
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