DEMOGRAPHICS AND PSYCHOGRAPHICS

 DEMOGRAPHICS AND PSYCHOGRAPHICS

1) What information do media companies use to create a demographic profile of their audience?
Age,gender,social class,education,jobs,earning,and geographical locations.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
This is because demographics might have access or reach their target audience they are aiming for


2) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

An explorer i like trying a variety of new things
s




Comments

Post a Comment

Popular posts from this blog

Newspapers: Daily Mirror - Language and Representations

Newspapers: Daily Mirror - Language and Representations   masthead  -  title of the news paper Pug - something to catch reader's eye Splash Head  - the lead story Slogan  - sums up ethos of newspaper Dateline -  date newspaper was published Kicker  - story at the top of the newspaper to draw interests in the content Byline  - gives the name of the journalist/writer Standfirst -  introductory paragraph usually in bold 2)  A copy of the Daily Mirror costs £1.20 to purchase today. 3)  The main stories on the CSP edition of the Daily Mirror revolve around the issues of climate change, and how time is running out to prevent it. They also focus on Boris Johnson and his warnings about it; following the UN's indication that the last 7 years have been the hottest on record. 4)  The news choices and content on the Daily Mirror is specific to a typical tabloid newspaper as it provides a distinct balance between hard news and soft news. It also portrays many different images which take up
Read more

Newspapers: Daily Mirror - Audience and Industries

  Newspapers: Daily Mirror - Audience and Industries Audience 1) What is the Daily Mirror's audience? List the key statistics here. - The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? - The Daily Mirror in our CSP  offers the audience opportunities to engage with the stories on a much more personal level . The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. -Surveillance – the main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest
Read more

BLACKPINK - How You Like That: Blog tasks

Image
  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks the demographics are young woman and mostly teenage girls and the psychographics would be located in the Philippines  and Indonesia along with some other Western countries as well as the UK and US 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
Read more