INDUSTRIES: OWNERSHIP AND CONTROL

1)  Why did Facebook buy Instagram for $1bn in 2012?

To help secure Facebook's dominance in social media for years to come.

2) What are the benefits for media companies of vertical integration?

for better communication and collaboration between different divisions of a company,which improves the ability to respond to changes in the market.

3)What is a subsidiary?
a sub company for the main one

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

disney,marvel and star wars

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

ESPN,ABC,MARVEL,FX,AandE,LUCAS FILM,FX,DREAMWORKS,LIFETIME,HISTORY

7) Why did Disney buy Fox - what are the benefits?
Disney already nearly every main news and film company it just gives them more of a wide streaming platform and a bigger label




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