Magazines: Heat CSP

 

Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

gossip

life hacks

style

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

"we ensure that heat readers are always in the know and give them conversation starters they can show off about to their mates down the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

heat will help them to get "THAT look"

offer tips and tricks

offer trusted and honest advice

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:50% ABC1

MARITAL STATUS: 57% MARRIED

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

celebrity gossip magazines emphasises the gossip feel. Questions to audience create inclusive, gossipy feel and words like ‘shock new pics’ and ‘Behind closed doors’.

2) What are the connotations of the Heat colour scheme on this particular front cover?

Pink, yellow and red. Bright colours to attract attention 

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

they use images of the celebrities unaware which makes it look good for the paparazzi 

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Sans serif fonts to make the magazine feel modern, informal and offering the latest gossip. ‘Posh’ written in serif to make it feel ‘posh’

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Cheryl Ann Tweedy is an English singer and television personality

Posh Spice (Victoria Beckham) is an English fashion designer,singer and television personality.She rose to prominence in the 1990's as a member of the spice girls in where she got her nickname Posh Spice

Harry and Meghan members of The Royal Family

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

celebrities aren't portrayed positively nor negatively paparazzi and magazines aim to get their lives on camera without them aware of cameras being there they want them to look natural and messy.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

women aren't represented greatly due to Posh Spice speaking to someone in a car and is labelled as "CAUGHT OUT"

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

heat wants to make people of the higher class look normal and middle class and Tatler remains to make upper class exaggerate how wealthy the upper class is to middle and working class