Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Arctic Monkeys: Audience


1) What is the main Arctic Monkeys audience - demographics and psychographics?
demographics=age 15-35 mixed gender likely white British working/middle class
psychographics=mainstream and reformers

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
personal identity-nostalgia
diversion-escape
personal relationships-music given away for free to the fans
surveillance-1980s tv aesthetic 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
0:15-don't believe the hype-connects with fans and shows recognition from previous and new fans
2:51-3 tube colour television camera shows realness and authenticity
0:10-live studio performance-simple and makes them different from other bands and artists
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
Arctic monkeys gave out their music for free which led fans to upload their music online

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
Arctic monkeys want their fans to relate to their music so they have an understanding


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
by giving their music tho their fans for free and became famous with their first official music video called 'I Bet You Look Good on the Dancefloor'

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school.They are more simple,natural and authentic

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Domino records and stayed with them as they didn't want other major companies to undermine their creative control and sold 3,000 copies

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
Both the internet makes or breaks artists and their company it can benefit you when it comes to word of mouth but also can be a disadvantage and discredit you.

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