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Advertising & Marketing: Final index

1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign 

Advertising CSP 3: Represent NHS Blood campaign

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  1) What does BAME stand for? black,asian,minority and ethnic 2) Why is there a need for blood in the BAME community?  some have rare blood types so other people with that blood type can save others 3) What does this advert want people to do once they've seen it (the 'call to action')? they want them to donate blood and save lives 4) Why is the advert called 'Represent'? they are representing ethnic groups and encouraging them to donate blood. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . So it attracts other ethnic groups. Lady leshurr is a  english,singer,songwriter and producer she is famous  for her queens speech,series of freestyles,the fourth of which became popular in 2016 Kanya king, CBE is a british entrepreneur who is the founder of MOBO awards Nicola adams is a ...

Advertising case study 1: OMO print advert

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? as servents and cleaners 3) How does the heading message ('OMO makes whites bright') and the typography promote the product? it shows that it will make your clothes cleaner  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?   women have to constantly wear makeup whilst doing the housework 5) Why is a picture of the product added to the bottom right of the advert? so it shows how the packaging looks like in the shops 6) What are the connotations of the chosen colours in this advert - red, white and blue? connotes innocence and purity 7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. "make it white then bright" shows this is the product that will make your clothes shine 8) What representation of women can b...

Gender stereotypes in advertising

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1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  that women have to work and clean and are inferior to men 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. that women constantly have to wear makeup to look "pretty" 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  that sexist adverts about women do continue to show an effect but has blown over the years