Newspapers: Daily Mirror - Audience and Industries Audience 1) What is the Daily Mirror's audience? List the key statistics here. - The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? - The Daily Mirror in our CSP offers the audience opportunities to engage with the stories on a much more personal level . The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. -Surveillance – the main reason we read newspapers is to find out what is going on in the world around us. We find out news, different opinion...
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